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The election is ‘on’ which means according to the pessimists, consumers will stop spending until after July 2. Rubbish I say. The protagonists love to use this as an excuse to either cancel their advertising or better still do nothing. “You know it’s not my fault I haven’t sold anything – it’s the consumer, they’ve stopped buying.”  I used to use this in my first job out of uni & then my boss took me aside and said “excuses are like assholes – everybody has one.”  Since then I’ve tried to mingle with the optimistic clients because it rubs off – like hanging out with wise 80 year olds.